Automation Flow Trigger Types

Automation triggers define when an automation flow starts. Each trigger type listens for a specific kind of event or condition—such as a contact entering a segment, being added to a list, a date being reached, an external event firing, or a webhook being received.

Contact Triggers

Contact Segment

Trigger when a contact enters or exits a segment.

Contact Segment Automation Flow
Contact List

Trigger when a contact is added to a list.

Contact List Automation Flow
Date Attribute

Trigger when a date in a contact attribute is reached.

Date Attribute Automation Flows

Event Triggers

Event Fired

Trigger when an external tracked event is fired.

Event Fired Automation Flow
Webhook Received

Trigger when a webhook is received.

Webhook Received Automation Flows