Sender Settings reference

This reference describes the Sender ID types, Sender ID statuses, and registration fields used in contact.center™. The fields shown in an application depend on the selected Sender ID type.

Sender ID types

Type	Description
US & Canada Sender ID	Provides a dedicated Toll-Free number for messaging to the United States and Canada. Supports reply-based opt-out where available.
Branded Sender ID	Displays an approved business or brand name instead of a phone number.
Carrier Sender ID	Verifies messaging traffic for supported countries. The recipient-facing Sender ID is assigned dynamically by the destination carrier. contact.center™ also generates an immutable Sender ID for submitting traffic.

Sender ID statuses

Status	Description
Not yet configured	No application has been submitted for this Sender ID type.
Pending	The submitted verification is being reviewed.
Action Required	The verification requires changes or additional information before review can continue.
Rejected	The application was not approved.
Approved	The verification is approved and can be used for the approved business, destination countries, and messaging purpose.
Pending Deletion	Deletion has been requested and is being processed.

Use case types

The use case type identifies the general purpose of the messages. Available values may depend on the Sender ID type and destination country.

Value	Description
2FA (OTP)	Authentication and one-time passcodes.
Account Notification	Account updates, billing notices, and password reset messages.
Charity	Non-profit organizations sending donation-related messages.
Customer Care	Customer service and support messages.
Delivery Notification	Notifications about delivery status.
Emergency	Critical public safety or health notifications.
Fraud Alert Messaging	Fraud or suspicious activity alerts.
Higher Education	Messages from colleges, universities, and other educational institutions.
Low Volume Mixed	Low-volume messages that cover more than one use case.
Machine to Machine	Automated communication between devices or systems without a human recipient.
Marketing	Promotional and marketing content.
Mixed	Messages that cover more than one standard use case.
Polling and Voting	Interactive campaigns such as polls or surveys.
Public Service Announcement	Government or civic alerts.
Security Alert	Alerts for system or user security.
Social	Messages from social platforms or apps.

Branded Sender ID application

A Branded Sender ID application contains two steps.

About your business

Field	Description
Sender ID	The business or brand name shown to recipients. The value must contain 2 to 11 characters, contain at least one letter, and cannot contain special characters or punctuation, leading or trailing spaces, or consecutive spaces. It cannot use a reserved DDWW0##### value.
Legal Company Name	The legal name of the business that will use the Sender ID.
Website	The website associated with the business and messaging use case. A bare host is accepted. For example, example.com becomes http://example.com.

Campaign details

Field	Description
Use case type	The category that best describes the messages sent with the Sender ID.
Campaign description	A specific description of the messaging purpose and content.
How will consumers opt in?	A description of the complete consumer opt-in flow or the script used by an agent to obtain consent.
Sample content message #1	A representative example of the messages that will be sent.
Sample content message #2	A second representative example of the messages that will be sent.

Carrier Sender ID application

A Carrier Sender ID application contains two steps. You do not select the Sender ID displayed to recipients. It is assigned by the destination carrier. contact.center™ also generates an immutable Sender ID for submitting traffic.

About your business

Field	Description
Legal Company Name	The legal name of the business that will send the messages.
Website	The website associated with the business and messaging use case. A bare host is accepted. For example, example.com becomes http://example.com.

Campaign details

Field	Description
Use case type	The category that best describes the messages that will be sent.
Campaign description	A specific description of the messaging purpose and content.
How will consumers opt in?	A description of the complete consumer opt-in flow or the script used by an agent to obtain consent.
Sample content message #1	A representative example of the messages that will be sent.
Sample content message #2	A second representative example of the messages that will be sent.

US & Canada application

The Toll-Free application collects additional business, consent, and traffic information. The dedicated Toll-Free number is assigned after approval.

Business information

Field	Description
Business Registration Number	The Employer Identification Number (EIN) for a business registered in the United States, or the government-issued business registration number for a business registered outside the United States.
Legal Company Name	The name of the company responsible for the message content. This name appears in the MT, HELP, and STOP messages.
Business entity type	The legal classification of the business. See Business entity type values.
Business registration type	The business registration number type. Select one of the available types or enter a custom value.
Website	The complete website URL associated with the business and messaging use case, including the https:// or http:// prefix.
Fortune 500 or 1000 company?	Indicates whether the business is listed in the Fortune 500 or Fortune 1000.

Business entity type values

Value	Description
Private Profit	A privately owned for-profit business.
Public Profit	A publicly traded for-profit business.
Non Profit	A nonprofit organization.
Government	A government organization.
Sole Proprietor	A business owned and operated by one individual.

Campaign details

Field	Description
Use case type	The category that best describes the messages sent with the Toll-Free Sender ID.
Campaign description	A specific description of the messaging purpose and content.
How will customers opt in (select one or more)	One or more consent methods: Through my website, Through my app, Verbal agreement, or Physical form.
Detailed opt-in flow description	A step-by-step description of the opt-in process or the exact script used by an agent to obtain consent. Include the channel, wording, and confirmation step.
I confirm that my opt-in flow requires mandatory, manual user confirmation to receive messages based on the campaign and allows users to freely opt out.	Confirms that consent requires a manual action and that recipients can opt out. This checkbox is required before submission.
Provide screenshots or scans of the opt-in form	Supporting files for the opt-in process. This field is shown when Through my app or Physical form is selected, and accepts multiple attachments.
Sample content message #1	A representative message containing the business or brand name, expected message content, and applicable HELP and STOP wording.
Sample content message #2	A second representative message containing the business or brand name, expected message content, and applicable HELP and STOP wording.
URLs included in messages	All URLs expected to appear in messages sent under the application. Listing these URLs helps prevent message blocking.
Phone numbers included in messages	All phone numbers expected to appear in messages sent under the application. Listing these numbers helps prevent message blocking.
Description	A description of where customers can find the Toll-Free number, such as the business website, online advertisements, or application store listings.
Screenshots	Optional supporting screenshots showing where the Toll-Free number is published.

Additional details

Field	Description
Message volume type	Indicates whether the monthly message volume is Existing or Projecting.
Estimated quantity	The total number of messages sent each month. Enter a whole number greater than zero.
Promotes commercial product?	Indicates whether the messages promote a commercial product. Available values are Yes, No, and Unsure.
Was this traffic previously on another messaging service?	Indicates whether the messages are new or were previously sent through another messaging provider. Available values are New to Messaging, Short-Code, and Long-Number.
Previous content copy	Representative messages, including HELP and STOP wording, used with the previous provider. Shown when the traffic was previously sent using a short code or long number.
Number(s) used with previous vendor	The sending numbers used with the previous provider. Shown when the traffic was previously sent using a short code or long number.
Link to privacy policy	The complete URL of the business privacy policy, including the https:// or http:// prefix.
Link to Terms and conditions	The complete URL of the terms and conditions that apply to the messaging service, including the https:// or http:// prefix.

Related resources

• How Sender ID verification works

• Sender ID types

• Compliance content requirements

• Sender ID how-to guides